E-commerce packaging trends for 2024

9 January 2024By ellie Reuseabox

E-commerce packaging trends for 2024

In the ever-evolving world of e-commerce, packaging plays a pivotal role in shaping customer perceptions, ensuring product safety, and contributing to the overall sustainability targets of businesses.

In 2024, packaging industry trends will certainly change how e-commerce and fulfilment businesses approach their packaging strategies.

Eco-friendly packaging will continue to take centre stage

Sustainability continues to be a top priority for both consumers and businesses. In 2024, e-commerce companies are expected to shift towards more eco-friendly alternatives to packaging. This might be using recycled and biodegradable materials or by choosing to reuse packaging where possible. This will not only appeal to environmentally conscious consumers but also help businesses reduce their carbon footprint.

Enhancing customer experience through smart packaging

With advancements in technology, smart packaging is certainly gaining momentum. QR codes, NFC tags, and augmented reality elements on packaging are becoming increasingly popular. These features not only provide customers with additional product information but also enhance the overall shopping experience, creating a sense of engagement.

Optimising packaging size

In 2024, e-commerce businesses are expected to invest in technology that helps determine the right-sized packaging for each product. This not only reduces excess material usage but also lowers shipping costs, contributing to a more sustainable and economical packaging approach.

Focus on the last-mile journey

Last-mile delivery poses significant challenges for businesses including damage to packages during transit. Did you know that 81% of returns are due to items being damaged in transit or defective? It is vital that businesses do all the can to enhance product protection during the crucial last-mile journey. Innovations such as shock-resistant materials, improved sealing mechanisms, and protective packaging will be essential for ensuring products reach customers in pristine condition.

Motorway at night

Sustainability throughout the supply chain

Sustainability is not just about the materials used; it’s also about the overall packaging process. In 2024, we’ll see more E-commerce businesses adopt sustainable and cost effective practices such as minimising packaging waste, optimising supply chain routes to reduce emissions, and investing in energy-efficient packaging facilities.


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