Hello@reuseabox.co.uk
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About Jack Good
Founder and Managing Director at Reuseabox
Jack Good started Reuseabox in 2015 with a simple idea. What if businesses could save money and help the planet by reusing cardboard boxes? Starting from his parents’ garage, Jack has grown Reuseabox into one of the UK’s leading circular economy packaging companies. Since then, the business has helped 1000s of companies reduce their carbon footprint by giving used cardboard boxes a second life, preventing unnecessary waste and delaying the recycling process.
A purpose-driven journey
From the very beginning, Jack’s mission has been about more than just boxes. It’s been about protecting natural resources and changing the way businesses think about waste. Under his leadership, Reuseabox has enabled the reuse of over 10 million cardboard boxes since 2015.
In 2023, Reuseabox became a certified B Corp, demonstrating its commitment to balancing profit with purpose. The company is also a proud member of 1% for the Planet, donating over £40,000 to reforestation projects and helping to plant nearly 300,000 trees worldwide. These achievements reflect Jack’s determination to lead a company that doesn’t just do business. It does good.
Voice of the packaging circular economy
As a passionate advocate for sustainability, Jack is no stranger to public speaking. He regularly shares his story and insights at conferences, industry panels, and local business networking events, inspiring other leaders to rethink waste and embrace circular economy principles. In recognition of his entrepreneurial achievements and impact, Jack was named one of Lincolnshire’s 30 Under 30 in 2023.
Jack is also one of the co-hosts of the Earth Your While Podcast, a show dedicated to exploring sustainability, circular economy innovations, and the inspiring changemakers driving positive impact for people and the planet. Through honest and insightful conversations, the podcast showcases the stories of brands and leaders making a real difference. From ethical tea pioneers Bird & Blend Tea Co. to purpose-driven breweries like Brewgooder, and trailblazers in the food waste space, such as Toast Brewing.
Innovation and leadership
Jack’s leadership style is hands-on, practical, and driven by a desire for constant improvement. He spearheaded the development of the first of its kind environmental impact calculator that compares cardboard reuse to recycling. This is a tool designed in collaboration with the University of Lincoln to help customers measure and report their Scope 3 carbon emissions savings.
Under Jack’s guidance, Reuseabox has received widespread recognition for its work. The company has been featured in the prestigious SmallBiz100, highlighted by Small Business Saturday, and was a finalist in both the Green Growth and Net Hero awards. These achievements underscore the positive impact Reuseabox is making. Not just for its customers, but for the planet.
Jack’s reputation as a thought leader continues to grow, with regular invitations to speak on topics ranging from sustainable business models to circular economy practices. His approachable style and real-world experience make him a popular voice at both regional and national events.
Philosophy and vision
At the heart of Jack’s philosophy is the belief that every problem presents a business opportunity. He credits the success of Reuseabox to building a strong, empowered team and fostering a culture of resilience, learning, and adaptability. For Jack, business isn’t just about profit. It’s about leaving a lasting, positive impact on people and the planet.
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